SDCI™ Patent-pending
5 patent families
10+ years built
21 books
One engine. Every decision domain.
Most businesses guess. They guess why customers buy, who to target, what to write, what strategy to run. TMX Group exists to replace that guesswork — with a cognitive engine that maps human decision-making with the precision of physics.
Eight commercial platforms
The engine,
nine ways deployed
Nine platforms. One engine underneath. Whatever your decision domain — conversion, content, strategy, growth, ABM, web, market intelligence, research or innovation — there is a MatrixOS product built for it.
01
Conversion Intelligence
Unlimited
Conversions
Conversions
Imagine knowing who your customers are, why they buy, why they pick you over your competition — and 208 more psychology-based, actionable data insights. Now imagine knowing how to segment them, how to talk to them, when to reach them, and exactly what your competition are doing wrong.
440 PS resolutions304 nudges36 shopper types
↗
02
Writing Intelligence
Write
Arm
Arm
A writing platform that understands your brand, your audience, and the psychology and logic of world-class writing. Not a text generator — an intelligence layer that knows what good writing actually does to a reader.
Brand voiceAudience-matchedPsychology-led
↗
03
Board Intelligence
Matrix
Strike
Strike
Deterministic board-level strategic intelligence. Traceable evidence. Repeatable structure. The same scope produces the same reasoning every run — built for decisions that will be challenged.
DeterministicEvidence traceTrade-off mapping
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04
Automated Intelligence
Automated
Growth Engine
Growth Engine
No more guesswork. Brand guidelines, audiences and bulk content production with guardrails, auditability and assurance — all with world-class content output. Tech that finally follows the rules.
GuardrailsAuditabilityBulk output
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05
Decision Intelligence
Decision
Physics
Physics
Need to solve a problem? The engine maps every variable, scores hundreds of branches of that problem and explains each one — so you can set the direction with evidence, not instinct.
⊕ Expand⊖ Constrain↺ Recurse
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06
ABM Intelligence
Outcome as
a Service
a Service
Not just knowing your customers — knowing why they buy, how to engage, and delivering in-depth, true 1:1 communication that converts. The ABM platform built around psychology, not just data.
True 1:1Why they buyABM depth
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07
Web Intelligence
Gap in
the Matrix
the Matrix
The way websites should always have been — serving each visitor according to their context and their needs. Not one homepage for everyone. A dynamic experience that responds to who is actually there.
Visitor contextDynamic serveWebMX
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08
Innovation Lab
Glyph
Math
Math
Our innovation lab. A symbolic mathematics invention that drives complex problem solving — the same calculus that powers our SDCI patent and Deterministic AI architecture. Where the logic was born.
Symbolic calculusSDCI coreDeterministic AI
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09
Market Field Intelligence
Meta
Intelligence OS
Intelligence OS
Markets are not information problems — they are decision field problems. Meta Intelligence reads eight domains simultaneously, classifies every signal through a 50-dimension Decision Physics taxonomy and renders a live field topology: where pressure is building, where narrative is fracturing, and what the coherence score across the whole field tells you.
8 domains live50-dim taxonomyField topology
↗
You can have all the micro-targeting tools in the world, yet if you fail to convince or persuade it is all worthless. Martin is one of a tiny number of people in the world who understands that it is psychology which offers the greatest potential to revolutionise marketing.
RS
Rory Sutherland
Chairman, Ogilvy · Behavioural Science
SDCI™ — Semantic Decision & Cognitive Intelligence · Patent-pending · 5 families filed
Intelligence is a routing problem, not a generation problem.
Every intelligence system built today generates answers from probability distributions. SDCI was built from a different premise: that the correct output for any decision type can be routed to, not guessed at.
Claim 01 · Ingestion
Unified multi-source semantic ingestion
Any input — structured data, documents, market signals, regulatory text — through one normalised semantic pipeline.
Claim 02 · Routing
Deterministic cognitive routing
Input routed through defined cognitive domains based on decision type and scope. Structured traversal — not statistical guessing.
Claim 03 · Execution
Verb-based symbolic execution
Five glyph operators: expand, constrain, collapse, recurse, invariant. Every output traceable to its operator.
Claim 04 · Memory
Temporal knowledge persistence
Decisions stored with temporal context. Re-run the same scope later and compare — not regenerate.
Claim 05 · Coverage
Cross-domain unified substrate
One cognitive substrate spans market, regulatory, capital, competitive and behavioural domains. No switching.
IP status
5 patent families · SDCI™ pending
Detailed architectural documentation available under formal diligence. The advantage is the architecture itself.
0
PS Resolutions
0
Nudges
0
Data logics
0
Secret missions
0
Shopper archetypes
0
Patent families
GlyphMath.com · Symbolic Mathematics · Deterministic AI Proof
Every LLM answer is a
different wrong answer.
Ask an LLM about the same customer three times. You get three contradictory recommendations — each confident, none auditable. MatrixOS doesn't guess. It routes through 64,801 decision atoms to the same coordinate every time. Run this. Watch what happens.
Live Test · Customer Profile
SIS-CUST-00441 · Female · 34 · Manchester
Protein range 3× this week
Abandoned cart £87
Prior orders 2 · discount-driven
Days since order 41
Email opens 4 of 6
Loyalty tier None
Query
What is this customer's purchase intent and what should we send her?
Awaiting first run
Intent Score
—
Confidence
—
Diagnosis
—
Send
—
Run 1
Intent: Moderate. Price-sensitive. Send 15% discount code immediately.
Run 2
Intent: High. In consideration phase. Send loyalty reward — no discount needed.
Run 3
Intent: Unclear. Comparison shopping. Send education email — hold all offers.
Three runs. Three contradictions. Moderate → High → Unclear. Discount → Loyalty → Hold. None traceable. None auditable.
Awaiting first run
BEH4.2.1
FUN2.1.3
TONE3.0.7
EMO1.4.2
USE5.3.1
PER2.2.4
PS Signal
PS-147 · Discount Dependency Loop. Two prior purchases confirm conditioning to wait for price drops.
Intent
Conditional. Willingness to purchase exists — gated by a discount trigger.
Nudge
N-089 · Value Anchor Before Discount. Reframe product worth before any offer is issued.
Actionable Intelligence · Confidence 1.00
Do not lead with discount. Send a value-led content sequence first — ingredient story, athlete result, evidence proof. Re-introduce offer only after value anchoring. Discounting now extends the dependency loop.
Run 1 · Identical ✓
Run 2 · Identical ✓
Run 3 · Identical ✓
Deterministic · Fully auditable · Same coordinate every run
3LLM contradictions per run
1.00SDCI output confidence
0Deployed decision atoms
∞LLM output variance
21 books · One decade. One obsession.
What nobody told you about how you think.
These aren't airport business books. They're the result of a decade spent reverse-engineering the architecture of human cognition — how we decide, distort, miss, assume, and occasionally get it spectacularly right. Pick the title that stings a little. Start there.
Featured · In agent submission
UNDIGESTED
There's a weight you carry that you can't name. Not stress. Not burnout. Something older. UNDIGESTED is the first book to explain what it actually is — twenty years of experience that arrived but never finished. Still in the queue. Still costing you every day.
Eve White Agency submission
Next commercial release
Matrix Time Strike
Your company does things every week that nobody alive can explain. The weekly report nobody reads. The sign-off process built for a team a quarter this size. This book documents 85 of them — and asks the question every organisation is afraid of: why are we still doing this?
Book Spine complete
In development
Atomic Memory
Some rooms feel like home before you've taken your coat off. Science said: coincidence. This book says: the carbon in your body was inside a star before it was inside you. You have been here before. Just not yet.
Research complete
Command Language
Don't Tell Me What To Do
Every ad you're running right now is making people less likely to buy. The culprit is the verb. Shop Now. Buy Today. Don't Miss Out. None of these are psychology — they're commands. And the brain resists commands.
Decision Physics II
The Energy of Decisions
The same decision made at 9am and at 4pm are not the same decision. Nobody in business accounts for this. The energy state of the decision-maker changes the outcome. This book measures it.
Language & Mathematics
The Language of the Universe
Maths and poetry are the same language. Nobody told you because the people who know maths can't write poetry. This book dissolves the wall. What's left is more useful than either.
Communication Science
Positive / Negative
We need to talk. Just to let you know. Hope this helps. Written warmly. Read as threats. This is the map of 23 encoding errors killing your communication — and the specific rewrites that fix each one.
Cognitive Architecture
The Bandwidth Ceiling
Your organisation stopped being manageable at around 12 people. Everything since is controlled chaos. The human brain holds four things simultaneously. Yours is trying to manage 200. This is the neurology.
Advertising Science
Lost in Translation
You know exactly what you meant. Your customer read something completely different. They were both right. The translation gap is not random — it is structured, predictable, and mappable. This is the map.
Consciousness
Surfing Yourself
You are 98% a stranger to yourself — and the stranger has been running things the entire time. You think you made that decision. You didn't. It was decided 300 milliseconds before you arrived.
Premium & Positioning
Premium: The Lie We Keep Buying
You've paid for 'premium' hundreds of times. You've received it almost never. The word has been diluted to the point of meaninglessness. This book autopsies it — and reconstructs what it was before we broke it.
Human Architecture
Human Is Habit
You didn't choose what you had for breakfast. You never do. Neither does your customer. Forty-five percent of daily behaviour is not chosen — it is triggered. This is the manual for working with humans as they actually are.
Epistemology
Known
You believe things you adopted before you were ten. Most of them are still making decisions for you — unaudited, unchallenged, undated. Every belief has a birth date. This book finds them.
Emotional Architecture
Felt
Gut feeling is not a weakness. It is the most sophisticated decision system you own — and you've been embarrassed by it. Damasio proved that people who can't feel make catastrophically bad decisions. This is the intelligence architecture.
Purchase Psychology
How the Brain Shops
Your customer doesn't know why they didn't buy. You can know. There are 440 specific cognitive states that block a purchase — and 440 specific resolutions that unlock them. The map is in here.
Behavioural Physics
Broken Triggers
Free. Exclusive. Urgent. These words used to work. Then the brain learned. Your playbook didn't. The brain suppressed the response after decades of overuse. This book documents the breakdown — and the rebuild.
Cognitive Science · Vol. 13
ASSUME
Your brain decided what this sentence was going to say before you finished reading it. It was wrong. ASSUME maps eight mechanisms of predictive substitution — and the 211 variables that feed them. Once you see it, you can't unsee it.
Irrational Systems
Irrational Mathematics
Humans are irrational in exactly the same ways, in exactly the same sequence. Kahneman documented the patterns. GlyphMath unifies them. The irrationality is not chaos. It is clockwork. This is the formula.
Digestion Theory
The Digestion Circle
Every thing that happens to you is either processed or accumulated. You have been accumulating for years without knowing it. The Digestion Circle maps the complete journey from information input to who you've quietly become.
Symbolic Execution
Glyph Calculus
Five symbols. Every decision ever made. ⊕ ⊣ ⟲ ↻ ≍. The claim is formal, not philosophical — and this book contains the proof. You won't be able to argue with it. Several people have tried.
Temporal Intelligence
Matrix Time
You've been timing your interventions to the calendar. Your customer is on a completely different clock. Every marketing automation ever built fires at the wrong moment. This book maps the right one.
23 foundational sciences
The intellectual
architecture
Decision Physics
Irrational Mathematics
Glyph Calculus
Digestion Circle
Cognitive Routing Theory
Temporal Memory Architecture
Command Language Science
Bandwidth Ceiling Theory
Positive/Negative Signal Encoding
Atomic Memory
Conversion Physics
Decision Energy Theory
Semantic Ingestion Architecture
Shopper Archetype Classification
Behavioural Resolution Science
Premium Signal Theory
Translation Loss Science
Consciousness 2% Model
Matrix Time
Universe Language Theory
Compression-Collapse
PS Resolution System
Secret Mission Architecture
Decision Physics
Irrational Mathematics
Glyph Calculus
Digestion Circle
Cognitive Routing Theory
Temporal Memory Architecture
Command Language Science
Bandwidth Ceiling Theory
Positive/Negative Signal Encoding
Atomic Memory
Conversion Physics
Decision Energy Theory
Ten years.
One premise.
Unmatched.
Intelligence is a coordinate and routing problem. Treat it that way and outputs become deterministic, auditable, and cost-efficient. Every LLM-based competitor skipped this step. SDCI did not.